Together with Disney, Change4Life and the Amateur Swimming Association a summer of activity has launched to get families moving more.
British sporting champions Tom Daley and Becky Adlington have joined forces and are encouraging children to ‘just keep moving’ this summer, as they launch nationwide interactive family swim sessions and a brand new 10 Minute Shake Up campaign – all inspired by the new Disney·Pixar blockbuster, Finding Dory.
The campaign from Disney, Change4Life and the Amateur Swimming Association (ASA) sees the launch of themed family swim sessions at hundreds of pools across the UK as well as new 10 Minute Shake Up activities, in a bid to make exercise fun and help children get the 60 minutes of moderate to vigorous physical activity they need each day.
Finding Dory inspired swim sessions, are co-created with the ASA. They provide an hour of in-water storytelling for the whole family, teaching children key swimming skills as they are taken on a journey with Dory and friends, led by trained instructors.
Interactive family swim sessions will be taking place over the summer holidays at Littledown Centre in Bournemouth and Pyramids in Portsmouth. Details of all sessions at these venues can be found at bhliveactive.org.uk/finding-dory.
British diving champion Tom Daley, alongside double Olympic Gold medal-winning swimmer and mum Becky Adlington are supporting the initiative. Tom is starring in a series of short films, which show that even serious athletes can take time for fun, whilst Becky is sharing her top tips for inspiring children to get active in and out of the pool.
Campaign ambassador Tom Daley comments:
“Most people look at professional athletes and see the years of training and dedication they have put in, but do sometimes forget that what we do is also really fun and exciting. I’m a massive Disney fan myself and can’t think of a better way to get kids enjoying being active than combining their favourite stories and characters. For me, showing that sport is not a chore and really has a fun side is an important message and I’m thrilled to be supporting this campaign”.
Campaign ambassador Becky Adlington comments:
“Since I stopped competitive swimming a few years ago, I understand how tricky it can be to fit exercise into a busy routine – and also make it fun. As a mum, it’s even harder. But I’m passionate about inspiring the future generation to get active and that’s why I’m supporting this summer’s campaign from Disney, Change4Life and the ASA. The summer holidays can seem really long but there are loads of great ideas to get kids up and about what better way to spend time together than enjoying a family swim session where you’re learning key skills.”
In addition to the family swim sessions, the Change4Life 10 Minute Shake Ups with Disney are back for a third summer to encourage children to get the 60 minutes of moderate to intense physical activity they need each day with fun 10 minute bursts of activity. For 2016, there are even more interactive Shake Ups than last year, including those inspired by the new Disney·Pixar film, Finding Dory.
Search Change4Life online for the 10 minute shake ups and find out more about the swim sessions at www.disney.co.uk/justkeepmoving.
Ends
Notes to Editors
To coincide with the launch of the campaign, Disney, Change4Life and the ASA commissioned a survey of more than 1,000 children aged 5 to 11 and their parents on their attitudes towards physical activity. The survey revealed that three quarters of children aged 5 to 11 (73%) want to do more physical activity, and 56% of children miss taking part in school PE lessons over the summer.[i] Finding ways for their children to be active is a challenge faced by families, with 61% of parents saying they struggle for ideas during the school holidays.1
The research showed that more than half of children (55%) said that swimming is one of their favourite ways to keep physically active during the summer holidays.1 39% of 5 to 11 year olds also said that they would want to go swimming more often if they could go with family members.1
Physical activity helps children build social skills, boost self-confidence, improve bone and heart health and maintain a healthy weight,[ii] yet just 21% of boys and 16% of girls currently meet the national recommended level of activity of 60 minutes each day.[iii]
For further information, imagery and video content for the Change4Life 10 Minute Shake Up with Disney campaign, please contact the Change4Life PR team at freuds: Change4Lifepressoffice@freuds.com / 020 3003 6570.
[i] Censuswide survey for Disney, Change4Life and the Amateur Swimming Association of 1,008 children aged 5-11 and parents of children aged 5-11 in England, June 2016
[ii] Anna Chalkey, Karen Milton and Charlie Foster (2015) Change4Life evidence review
[iii] Health Survey for England 2012. http://www.hscic.gov.uk/catalogue/PUB13218/HSE2012-Ch3-Phys-act-child.pdf Last accessed June 2016.
- Booking opens for the family swim sessions on 5th July and sessions will run at hundreds of pools across the UK from 22nd July until 4th To find your local session or to book, visit www.disney.co.uk/justkeepmoving
- Interviews with Becky and case studies available on request – please contact the Change4Life press office (details above).
- 6 million 10 Minute Shake Up wall charts will be distributed to primary schools in the summer term. Primary school teachers will also receive teaching resources for Early Years, Key Stage 1 and Key Stage 2, which link directly to the national curriculum and will make it easier for teachers to deliver physical activity throughout the day. Visit the Change4Life School Zone to download the teaching resources to help pupils get active ahead of the summer, and throughout the rest of the year.
For more information about BH Live, please contact:
Elizabeth Symmons, PR & Corporate Communications Executive
E: press.office@bhlive.org.uk
T: (01202) 055562
About BH Live Active
BH Live Active is the name behind BH Live’s initiative in getting more people active and enjoying the benefits of a heathy active lifestyle. BH Live Active currently operates six centres.
In Bournemouth – Littledown, Pelhams, Stokewood, Sir David English and Queen’s Park – and the Pyramids Centre in Portsmouth.
A new centre at Corfe Mullen, Poole, will open in 2016.
BH Live facilities are recognised by industry bodies, including QUEST and Hospitality Assured, as some of the best centres in the UK.
For more visit bhliveactive.org.uk
About BH Live
BH Live is the South Coast’s leading operator of leisure and event venues – a social enterprise that designs and builds engaging experiences to inspire people and enrich lives.
With nearly three million visits a year and £36.5 million turnover, the organisation is changing lives and is at the heart of the UK’s growing social economy.
In 2015/16, BH Live hosted more than 500 events, sold over half a million cultural, sporting and entertainment tickets, clocked up 2.4 million activity visits and welcomed 118,000 conference and exhibition delegates. An estimated £66.3 million was also generated for the local economy through business and cultural tourism.