Privacy Notice

The information you need to know about us 

We are BH Live, a company limited by guarantee and a registered charity. 

We have a wholly-owned trading subsidiary BH Live Enterprises. 

Our company is registered at Bournemouth International Centre, Exeter Road, Bournemouth BH2 5BH.  

For the purpose of the Data Protection laws our contact details are the Data Protection Officer, BH Live, Bournemouth International Centre, Exeter Road, Bournemouth BH2 5BH. 

BH Live is registered with the Information Commissioners Office (ICO) and the registration reference is Z2293937. 

BH Live is the data controller of the information we collect from or about you (personal data), as data controller we are responsible for the security and processing of all personal data.  

In this Privacy Notice we have tried to explain in a clear, open and honest way how we collect, use and share your information safely and not doing anything you wouldn’t reasonably expect. To assist we will where possible use a variety of techniques to present privacy information to you. We aim to give you greater choice and control where appropriate over how your personal data is used.  

How we use your personal information 

We use your personal information to: 

  • provide you with the service or information you have requested 
  • contact you with appropriate marketing messages where you have given us permission to do so 
  • ensure we contact you based on your preferences depending on the permission you have given us. This may be by post, email, telephone, SMS, social media or via a mobile application. 
  • seek feedback from you following a visit to our facilities. Your feedback allows us to improve our website, products, facilities and services 
  • pass your details if required, to the Health & Safety Executive, and relevant parties in the event of an incident which may include CCTV footage  
  • improve our website and the range of services and products we provide  
  • keep a record of your relationship with us 
  • administer competitions you have chosen to submit an entry; we will hold your entry details for the purpose of the competition only. 

CCTV is in operation within our premises for: 

  • crime prevention, detection, the apprehension and prosecution of offenders  
  • monitoring and collection of visual images to maintain the security of premises, for the prevention and/or investigation of crime  
  • the purpose of public safety  

What personal information we hold about you 

We only ask you to supply the information that we need to provide the services you have requested. We will normally ask you to provide us with: 

  • your name 
  • your contact details such as email, phone number, postal address 

We may request other information where it is appropriate and relevant, for example: 

  • your title 
  • payment details 
  • age or date of birth, where relevant to your participation in an event or activity and for age-appropriate marketing 
  • how you would like us to contact you 
  • what type of marketing would you like to receive and how you would like to receive it 
  • Access Scheme eligibility information where relevant. This information is not stored  
  • your health information  
  • ID to confirm eligibility – such as corporate or student membership  
  • details of any accident or incident you may have been involved in whilst on our premises  
  • how you heard about offers, promotions and BH Live  
  • photo ID to process membership or operate a credit account when regularly hiring an activity area  


This site uses Cookies. Cookies are small data files that are sent between computers during a browsing session. Cookies are typically stored on your device and are used by websites to stimulate a continuous connection to that site. To make our site more responsive to your needs we use cookies to track and manage information relative to your specific interests. In this way, we can tailor our site to your needs, deliver a better and more personalised service and track the pages on our site that you visit.  

The use of cookies automatically identifies your browser to our computers whenever you interact with our site. Your browser options allow you to disable cookies. You should note that if you do disable cookies, you may not be able to access all the services on this site. Where we collect your personal information from 

We collect personal information about you in several ways: 

  • via our websites, apps, or social media when you purchase tickets; or when entering competitions  
  • when you contact us by mail, phone, email, social media, or live chat  
  • when you complete one of our online, tablet or paper-based customer satisfaction surveys or provide feedback  
  • when submitting an online enquiry form  
  • when signing up to receive marketing communications online, in person or over the phone  
  • when you register for and/or participate in one of our activities, courses, lessons, or events  
  • when we provide an appropriate exercise programme based on your needs  
  • when you apply for our Access Scheme  
  • when your details are passed to us via a permitted third party to support your membership application or activity – e.g. GP referral, local authority referral or via third-party gym platforms  
  • when you have used a social media platform to contact us, such as Facebook, X, LinkedIn, Instagram, Tik Tok, Trip Advisor or Google+  
  • if you have been in an accident or have been involved in an incident whilst attending an event or activity in one of our venues or centres  
  • when you, as an individual or club/organisation representative, agreed to hire an activity area on a regular basis when you visit one of our Cafés. 
  • when you purchase tickets. 

How we may use your personal information for marketing 

We rely on marketing to help improve our services and customer experiences. By using the information you provide we are able to contact you with specific marketing messages based on your preferences.  

Marketing communications include information about our latest activity programme announcements, the news, development information and promotions. We may use automated profiling of personal data to evaluate certain things about an individual.  

We only use your personal information for marketing where you have opted in by giving consent or you have provided permission to other organisations to allow us to market to you, for example, via Facebook.  

We understand circumstances may change.  

You can easily withdraw the permissions you have given us, at any time either by using our contact details in this notice or the methods we tell you about in communications such as the ‘unsubscribe’ link.  

Who we share your data with 

We use trusted suppliers to administer services on our behalf.  

We do not share or sell your data to any company for marketing purposes.  

We do utilise marketing solutions to administer services that you have agreed to receive, for example:  

  • mailing houses to despatch our promotions, magazine, letters and event advertising  
  • website hosting companies which we use to administer our website content and mobile application  
  • online services to manage customer memberships and service updates, and surveys  

We also use suppliers to help us with marketing:  

  • email service providers to send our emails and manage your marketing permissions  
  • mailing houses to send out marketing by post  
  • telemarketing agencies to contact you by phone or SMS  
  • an organisation which helps us keep your information accurate and up to date  

Some of our suppliers may operate outside the European Economic Area (EEA). This requires us to ensure they provide an adequate level of protection in accordance with UK data protection law, for example, the EU-US Privacy Shield Framework. By submitting your personal information to us you agree to this transfer, storing or processing at locations outside the EEA.   

Under some circumstances, we may be required to disclose or share your information without your consent, for example, if we are required by the police, local authority, the courts or for other legal reasons.  

How we keep your personal information up to date 

BH Live has a legal obligation under data protection legislation to keep the personal information it collects accurate and up to date. Among other things, it helps us ensure that we do not contact you with inappropriate information and marketing messages. 

We keep your information accurate by: 

  • giving you the opportunity at any time to contact us to correct or change your information
  • screening your name and postal address information against Royal Mail’s National Change of Address File: where you have given your permission to Royal Mail, we can either update our records with your new address or note you have moved so we do not send anything to your old address 
  • using information publicly available to us 
  • if you contact us, we may ask you to confirm certain details 
  • when we receive undelivered mail or emails 

It is important for both you and us that your personal information is correct. If you believe this not to be the case then please e-mail the amended details to and we will contact you to verify your identity. 

How we keep your personal information safe 

We take our obligations to keep your personal data safe and secure very seriously. 

Within BH Live, access to your personal information is strictly controlled on a ‘need to know’ basis. Staff members are only allowed access to your personal data if they have been sufficiently trained in data handling. We have specific technical controls in place to restrict access and these are monitored regularly.  

Our website is also monitored and protected to prevent it from unauthorised access. 

All personal data sent to our trusted suppliers is protected. In all cases we require these companies to comply strictly with our instructions and they are not allowed to use your information for their own business purposes. We also require these companies to have sufficient organisational and technical measures in place to ensure the security of your data. 

How long we keep your personal information 

We keep your personal information in line with our data retention policy.  

Detailed retention periods can be requested via 

However, in certain circumstances, we have a statutory obligation to keep your personal information beyond this time.  

If you unsubscribe from email marketing your information will be stored in our email service provider’s suppression list. This is to ensure we do not send you marketing communications from which you have unsubscribed.  

How you can find out about the information we hold about you 

You have the right to request a copy of the information that we hold about you. 

If you would like a copy of some or all your personal information, please email or write to us using the contact details in this privacy notice. 

We will get in contact to verify your identity and if we do hold information about you, we will: 

  • give you a description of it
  • tell you why we are holding it 
  • tell you who it could be shared with 

Our legal basis for processing your personal information 

Much of our processing will be under the basis of “contractual obligation” in other words we need and use your personal information for providing the services we offer or you have contracted with us for. 

However, when you have unambiguously opted in to receive information from us, our processing will be based on consent. Of course you will always have the opportunity to object as detailed below. 

Asking us to suppress or remove your personal information 

Should you wish to not receive information from us in future then you can quickly action this by clicking the unsubscribe link you will find on our marketing e-mails or by sending your details to  and we will quickly suppress your data. 

Should you further wish for us to remove your information entirely (and assuming we have no other obligation to keep it) then please let us know and we will do this – but we would encourage you to let us use it for suppression purposes only. 

For clarity data suppression refers to the removal of any unwanted records from a contact database. 

What to do if you have a complaint 

If you have a complaint, please contact our Data Protection Officer at  who will deal with your request promptly: 

If you are not satisfied with the way your complaint was handled, you can refer your complaint to UK Information Commissioner’s Office. 

Links to other websites 

We link our website directly to other sites. This privacy notice does not cover the links within our site linking to other websites and organisations. We encourage you to read the privacy statements on the other websites you visit. 

Merger or Integration of business 

In the event that this business is merged or integrated with another business, your details will be disclosed to the new company providing the services. This will ensure that you will continue to get your selected information updates and services provided to you. 

Your use of our services 

Please be sure you are aware of these policy terms while you use this website or one of our venues. Should our terms change, these will be shown on this page and in our venues and we may place notices on other pages of the website, so that you may be aware of the information we collect and how we use it at all times. 

Changes to this privacy notice 

This Privacy Notice was drafted with brevity and clarity in mind. It does not provide exhaustive detail of all aspects of BH Live’s collection and use of personal information. However, we are happy to provide any additional information or explanation needed using the contact details in this policy. 

We keep our privacy notice under regular review.  

This privacy notice was last updated in June 2024.