Europe’s biggest Cheer event ‘flips’ back into Bournemouth for its 20th anniversary

This weekend, Bournemouth International Centre (BIC) will be buzzing with glitter, flips, and high-flying spirit as Europe’s largest all-star cheerleading and dance competition returns to the Bournemouth International Centre (BIC) from Friday 20-Sunday 22 June 2025.

Celebrating 20 incredible years, Future Cheer’s FC Internationals is back, bigger, and more spectacular than ever. Returning to the BIC’s Windsor Hall and Purbeck Hall, the event will transform the venue into a multi-arena celebration of athleticism, artistry, and fierce competition.

Cheerleaders, dancers, and fans from across the UK will gather for a weekend packed with jaw-dropping performances, unforgettable moments, and sky-high energy as top-tier teams of all ages and abilities compete for prestigious titles, national glory, and the chance to qualify for the international stage.

Awards will be presented in Bournemouth International Centre’s Tregonwell Hall and Bournemouth Pavilion, capping off a weekend of high-flying thrills and unforgettable memories.

Future Cheer Directors, Ian and Tessa Crow, said;

“We’re thrilled to be celebrating Future Cheer’s 20th Anniversary in Bournemouth’s fantastic town centre. With sunshine, hotels, shops, restaurants and the beautiful beach, we couldn’t pick a better place to host this fantastic event.

“This year’s competition is fiercer than ever, with qualifying teams set to compete in Future Cheer’s European Championships in Barcelona in June 2026, as well as the IASF World Cheerleading and Dance Championship in Florida in 2026. With such amazing titles up for grabs, we can’t wait for this weekend to see all the teams’ fantastic talent and spirit! Good luck to everyone involved!”

Bournemouth International Centre is owned by BCP Council and is operated in partnership with registered charity and social enterprise BH Live.

On behalf of BH Live, Steve Turner, Director of Venues, shared;

“We’re thrilled to welcome back Future Cheer for another high-energy weekend of talent and teamwork. This event brings a real buzz to the region, supporting our local shops, cafés, hotels and restaurants with a welcome boost in footfall. We wish all athletes the very best – and hope spectators, friends and family have a fantastic time cheering them on!”

For tickets, more information, and what’s on, visit bic.co.uk.

More information about Future Cheer is online at futurecheer.net.

-ENDS-

Notes to Editors:

For more information about BH Live please contact:

Daisy Saunders, PR & Communications Executive
E: press.office@bhlive.org.uk

About BH Live

Champions of community engagement, health and wellness across Dorset, Hampshire, and London

BH Live, a registered charity and social enterprise, is a leading operator of sports and leisure centres, theatres, and event venues. Our vision is to create sustainable and inspiring opportunities, deliver great experiences for our communities, and improve health and well-being.

With a strong commitment to accessibility and community engagement, BH Live continues to enhance the quality of people’s lives, health and wellbeing in the communities it serves.

BH Live was established in 2010. Local authority partners include BCP Council, Portsmouth City Council and Croydon Council.

We are at the heart of the UK’s growing social economy. Together with our partners we are helping to change lives and make a positive impact in the community.

For more visit bhlive.org.uk.

Get social with us:
LinkedIn – BH Live
Facebook – @SocialEnterpriseBHLive
Instagram @bhliveuk

BH Live is a leisure and cultural trust, established in 2010 as a ‘non profit distributing organisation’ (NPDO) for public benefit to promote participation in leisure and cultural events. BH Live is a Company Limited by Guarantee and Registered Charity. Charity No: 1138311. Company No: 07092112.  VAT Reg No: 108 2248 37. BH Live (Enterprises) Ltd, is a Private Company Limited by Shares and a wholly owned subsidiary of BH Live. Company No: 07175626. VAT Reg No: 108 2248 37. Registered Office: Bournemouth International Centre, Exeter Road, Bournemouth, BH2 5BH. Registered in England and Wales.

About Bournemouth International Centre

Bournemouth International Centre (BIC) is operated by the registered charity BH Live in partnership with BCP Council.

Opened in 1984 the venue is set in the heart of Bournemouth, with panoramic views across the bay. It is the south coast’s premier conference, exhibition, entertainment, and hospitality venue, with licensed capacity for up to 10,000 visitors.  Four main halls and a variety of smaller meeting and hospitality areas can be scaled to host events such as multi-hall conferences, exhibitions, meetings, music concerts, dance and comedy performances.

  • Buy tickets online at bic.co.uk
  • Buy tickets by phone 0300 500 0595
  • In person from box offices at Bournemouth International Centre

For call charges, opening times and more visit bic.co.uk.

Get social with us:
Facebook, Instagram – @BournemouthInternationalCentre

About Future Cheer

Future Cheer has been the driving force in the development and expansion of the UK Cheer & Dance industry since it was established in November 2004.  At Future Cheer, we believe that every athlete should have the opportunity to gain valuable life lessons from their cheer and dance experiences. We believe that cheer and dance are more than pyramids, trophies, and applause! We believe cheerleading is much more than just a sport, it’s a great way to learn life skills that will serve all athletes well into the future and years to come. Not only do Future Cheer provide the ULTIMATE competition experiences, but we also provide PREMIUM education opportunities for athletes and coaches alike, continuing our commitment to safely progressing cheer & dance for the benefit of the whole community.

Future Cheer’s founding partners had been involved in cheerleading for more than a decade and could see the necessity to bring cheerleading in the UK to a new safe and professional level. Realising that by teaching a proper balance of skills, technique and safety, that cheerleading could be more than just fun, being committed to both safety and professionalism Future Cheer started its highly acclaimed educational program for both coach and athlete. From the outset, we realised the positive impact cheerleading and dance can have on all those who take part, teaching each athlete discipline, keeping fit, the importance of being an individual but also the reliance on others when being part of a team.

From the beginning Future Cheer invested in the sport and fast became the bench mark in the UK who others now aspire to.

Future Cheer, the very first organisation outside of the United States to join and be accepted by the USASF/IASF Governing Body. Investing heavily in the USASF/IASF rules Future Cheer brought them to the UK in 2004 to allow uniformity across organisations and countries.  We were one of the first to offer teams the opportunity and funding to take part at Cheerleading Worlds held each year in Orlando, Florida. USA. The first and only organisation from the UK to have a first place at Worlds. The first to bring a full-size cheerleading sprung floor into the UK and to use it as standard safety equipment at each competition since 2004. Future Cheer is cheerleading in the UK today, with education, competitions, apparel and more!