Local businesses have the chance to take centre stage this festive season by sponsoring Fairfield Halls 2026 pantomime, Cinderella, produced by leading UK pantomime specialists UK Productions.
With months of exposure and getting your brand in front of thousands of people, sponsorship offers a powerful platform to boost brand awareness, attract new customers and connect with the local community.
High-impact brand exposure
This year, Pantomime sponsors will benefit from wide-reaching marketing opportunities, including:
- Gain brand visibility with thousands of bookers and visitors both ahead of and during the full panto run.
- Your brand in front of thousands of contacts via email campaigns
- Logo placement across leaflets, venue signage, posters and digital screens
- Features in press releases, blogs and media coverage
- Social media promotion reaching hundreds of thousands of people
- Visibility on the event website and outdoor advertising
Additional opportunities include inclusion in radio advertising, third-party advertising campaigns and a potential script mention (subject to approval).
VIP experience and networking
Sponsors will receive exclusive invitations for up to four guests to the pantomime review performance, plus access to a drinks reception and networking event.
Support local, build your brand
As a much-loved festive tradition, pantomime offers businesses the chance to enhance their reputation while supporting a key cultural event in the community.
Fairfield Halls is operated by BH Live, a registered charity. Speaking on behalf of the trust, Elizabeth Symmons, Head of Marketing says;
“Pantomime is such a big part of the local community, and sponsoring it gives businesses great value while putting them in front of a huge audience. Just as importantly, it helps us do more as a charity. By building lasting partnerships, every penny is reinvested back into what we do, helping more people experience live pantomime who might not otherwise have the chance. It’s about making a real difference while being part of something people genuinely love.”
This year, Rachel Grundy joins a sensational cast led by Lee Latchford-Evans, from chart-topping pop phenomenon Steps, starring as the dashing Prince Charming. Bringing plenty of laughs and cheeky charm to the festivities is Charlie Guest as Buttons, whose quick wit and mischievous mayhem are sure to keep audiences entertained throughout. Completing the line-up are comedy duo Luke Attwood and Brandon Nicholson as the fabulously wicked and delightfully boo-worthy Melony and Harmony Hard-Up, guaranteed to have audiences hissing, booing and laughing in equal measure!
Pantomime sponsorship packages start from £6,000, with tailored options available.
For more information about sponsorship, contact enquiries@bhlive.org.uk.
More information about Fairfield Halls can be found online at fairfield.co.uk.
-ENDS-
Notes to editors:
Buy tickets
- See what’s on and buy tickets online at fairfield.co.uk
- Buy tickets by phone 0300 500 0595
- In person from box office at Fairfield Halls – see website for opening times.
For call charges, opening times and more visit fairfield.co.uk
Follow us on:
Facebook – @fairfieldcroydon
Instagram – @croydonfairfield
Address: Fairfield Halls, Park Lane, Croydon, CR9 1DG, LONDON
This year’s pantomime highlights include:
- Performances from Friday 11 December 2026 – Sunday 3 January 2027
- Accessible captioned performance on Monday 21 December 2026 – open to all
- A relaxed performance on Wednesday 30 December 2026, open to everyone and great for those who prefer a gentler panto experience.
- Ice creams for school groups of 50+ plus a limited number of funded tickets for pupils on low income, thanks to the generosity of previous panto audiences (T&Cs apply).
- Group rates available (6+, 20+, 50+) (T&Cs apply).
- School and young people’s concessions for under 16s on selected performances (T&Cs apply) – Friday 11 December (10:30am and 7pm), Sunday 13 December (11am), Tuesday 15 December (10:00am and 1:30pm), Wednesday 16 December (10:00am and 1:30pm), Sunday 3 January 2027 (3pm).
For group bookings or school visits (including subsidised tickets for eligible schools) contact: groupsales@bhlive.org.uk
More information about Fairfield Halls is online at fairfield.co.uk.
More information about UK Productions Ltd is online at ukproductions.co.uk.
For more information about BH Live please contact:
Daisy Saunders, PR & Communications Executive
E: press.office@bhlive.org.uk
About BH Live
Champions of community engagement, health and wellness across Dorset, Hampshire, and London
BH Live, a registered charity and social enterprise, is a leading operator of sports and leisure centres, theatres, and event venues.
BH Live (Enterprises) Limited is a wholly owned trading subsidiary of the parent organisation, established to manage the non-charitable activities, primarily relating to Conferences and Exhibitions.
Our vision is to create sustainable and inspiring opportunities, deliver great experiences for our communities, and improve health and well-being.
With a strong commitment to accessibility and community engagement, BH Live continues to enhance the quality of people’s lives, health and wellbeing in the communities it serves.
BH Live was established in 2010. Local authority partners include BCP Council, Portsmouth City Council, Croydon Council, and Southampton City Council.
We are at the heart of the UK’s growing social economy. Together with our partners we are helping to change lives and make a positive impact in the community.
For more visit bhlive.org.uk.
Get social with us:
LinkedIn – BH Live
Facebook – @SocialEnterpriseBHLive
Instagram @bhliveuk
Head office address: Bournemouth International Centre, Exeter Road, Bournemouth, BH2 5BH, DORSET
BH Live is a leisure and cultural trust, established in 2010 as a ‘non profit distributing organisation’ (NPDO) for public benefit to promote participation in leisure and cultural events. BH Live is a Company Limited by Guarantee and Registered Charity. Charity No: 1138311. Company No: 07092112. VAT Reg No: 108 2248 37. BH Live (Enterprises) Ltd, is a Private Company Limited by Shares and a wholly owned subsidiary of BH Live. Company No: 07175626. VAT Reg No: 108 2248 37. Registered Office: Bournemouth International Centre, Exeter Road, Bournemouth, BH2 5BH. Registered in England and Wales.
About Fairfield Halls, Croydon
Fairfield Halls is managed by BH Live, a registered charity and social enterprise, in partnership with Croydon Council.
BH Live (Enterprises) Limited is a wholly owned trading subsidiary of the parent organisation, BH Live. It has been established to manage the non-charitable activities, primarily relating to Conferences and Exhibitions.
With a long and distinguished history, Fairfield Halls sits in the heart of Croydon.
Spaces inside the venue include its 809-seat Ashcroft Theatre, the world-class 1,802-seat Concert Hall, and The Recreational a 750-capacity standing live music venue. Additional space is available in the adjoining Cube Studio.
As well as the main auditoriums, there are additional spaces and rooms that regularly accommodate local business events, conferences, exhibitions, meetings, consumer-led events, and attractions such as family gatherings and celebrations.
Companies in residence at Fairfield Halls include Talawa, and London Mozart Players.
Following a major refurbishment in 2019, the venue’s opening seasons included an eclectic mix of theatre, music, comedy, performance, dance and family entertainment including an annual festive pantomime.
The Terrace Bistro offers pre-show dining with drinks and light-bites.
Her Majesty, Queen Elizabeth, The Queen Mother opened Fairfield Halls on Friday 2 November 1962. The inaugural concert in the Concert Hall was performed by the BBC Symphony Orchestra, conducted by Sir Malcolm Sargent, with renowned soloist Yehudi Menuhin also performing.
The Ashcroft Theatre was opened on 5 November by Croydon-born Dame Peggy Ashcroft, with the opening ceremony including a monologue by Sir John Betjeman called ‘Local Girl Made Good’. The first play performed was Royal Gambit, starring Dulcie Gray.
The Arnhem Foyer is named after Croydon’s twin-town of Arnhem in the Netherlands.
Buy tickets
- See what’s on and buy tickets online at fairfield.co.uk
- Buy tickets by phone 0300 500 0595
- In person from box office at Fairfield Halls – see website for opening times.
For call charges, opening times and more visit fairfield.co.uk
Follow us on:
Facebook – @fairfieldcroydon
Instagram – @croydonfairfield
Address: Fairfield Halls, Park Lane, Croydon, CR9 1DG, LONDON
About UK Productions:
Established in 1995, UK Productions is responsible for over 200 musical and drama productions nationally, internationally, in the West End and on Broadway.
Producing credits include The Beekeeper of Aleppo, The Kite Runner, Legally Blonde – the Musical, 42nd Street, Oklahoma!, Singin’ in the Rain, Disney’s Beauty and the Beast, South Pacific, Seven Brides for Seven Brothers, Jekyll & Hyde – the Musical, Carousel, Fiddler on the Roof, Murdered to Death, Anything Goes, The Pirates of Penzance, and Barnum.
They are also renowned pantomime producers and have productions the length and breadth of the country. During Christmas 2026/27 they will have 11 productions in number 1 theatres.
The company also operates a busy set and costume production and hire business, supplying musicals, plays and pantomime sets, props and costumes to commercial and amateur producers nationally and internationally.