Local businesses have the chance to take centre stage this festive season by sponsoring Bournemouth Pavilion’s 2026 pantomime, Aladdin, produced by leading UK pantomime specialists UK Productions.
With year-round exposure and getting your brand in front of thousands of people, sponsorship offers a powerful platform to boost brand awareness, attract new customers and connect with the local community.
High-impact brand exposure
This year, Pantomime sponsors will benefit from wide-reaching marketing opportunities, including:
- Gain brand visibility with thousands of bookers and visitors both ahead of and during the full four-week run.
- Your brand in front of thousands of contacts via email campaigns
- Logo placement across leaflets, venue signage, posters and digital screens
- Features in press releases, blogs and media coverage
- Social media promotion reaching hundreds of thousands of people
- Visibility on the event website and outdoor advertising
Additional opportunities include inclusion in radio advertising, third-party advertising campaigns and a potential script mention (subject to approval).
VIP experience and networking
Sponsors will receive exclusive invitations for up to four guests to the pantomime review performance, plus access to a VIP drinks reception and networking event.
Support local, build your brand
As a much-loved festive tradition, the Bournemouth Pavilion pantomime offers businesses the chance to enhance their reputation while supporting a key cultural event in the community.
Bournemouth Pavilion is operated by BH Live, a registered charity. Speaking on behalf of the trust, Elizabeth Symmons, Head of Marketing says;
“Sponsorship opportunities like this really don’t come up very often. Our pantomime is such a big part of the local community, and sponsoring it gives businesses great value while putting them in front of a huge audience. Just as importantly, it helps us do more as a charity. By building lasting partnerships, every penny is reinvested back into what we do, helping more people experience live pantomime who might not otherwise have the chance. It’s about making a real difference while being part of something people genuinely love.”
Pantomime sponsorship packages start from £6,000, with tailored options available.
For more information about sponsorship, contact enquiries@bhlive.org.uk.
More information about Fairfield Halls can be found online at fairfield.co.uk.
-ENDS-
Notes to Editors:
From curtain-up to the final bow, Aladdin at Bournemouth Pavilion promises an exciting adventure, perfect for families, friends, and panto fans of all ages.
Tickets are on sale now at bournemouthpavilion.co.uk.
This year’s booking highlights include:
- Performances from Saturday 5 December 2026 – Sunday 3 January 2027
- Accessible captioned performance on Monday 21 December 2026 – open to all
- A relaxed performance on Wednesday 30 December 2026, open to everyone and great for those who prefer a gentler panto experience.
- Ice creams for school groups of 50+ plus a limited number of funded tickets for pupils on low income, thanks to the generosity of previous panto audiences (T&Cs apply).
- Group rates available (6+, 20+, 50+) T&Cs apply.
- School performances available: School and young people’s concessions for under 16s on selected performances (T&Cs apply) – Saturday 5 December (7pm), Sunday 6 December (3pm), Tuesday 8 December (10:30am), Wednesday 9 December (10:30am), Sunday 13 December (3pm), Monday 14 December (10:30am), Tuesday 15 December (10:30am), and Wednesday 16 December 2025.
For group bookings or school visits (including subsidised tickets for eligible schools) contact: groupsales@bhlive.org.uk
More information about Bournemouth Pavilion is online at bournemouthpavilion.co.uk.
More information about UK Productions Ltd is online at ukproductions.co.uk.
For more information about BH Live please contact:
Daisy Saunders, PR & Communications Executive
E: press.office@bhlive.org.uk
About BH Live
Champions of community engagement, health and wellness across Dorset, Hampshire, and London
BH Live, a registered charity and social enterprise, is a leading operator of sports and leisure centres, theatres, and event venues.
BH Live (Enterprises) Limited is a wholly owned trading subsidiary of the parent organisation, established to manage the non-charitable activities, primarily relating to Conferences and Exhibitions.
Our vision is to create sustainable and inspiring opportunities, deliver great experiences for our communities, and improve health and well-being.
With a strong commitment to accessibility and community engagement, BH Live continues to enhance the quality of people’s lives, health and wellbeing in the communities it serves.
BH Live was established in 2010. Local authority partners include BCP Council, Portsmouth City Council, Croydon Council, and Southampton City Council.
We are at the heart of the UK’s growing social economy. Together with our partners we are helping to change lives and make a positive impact in the community.
For more visit bhlive.org.uk.
Get social with us:
LinkedIn – BH Live
Facebook – @SocialEnterpriseBHLive
Instagram @bhliveuk
Head office address: Bournemouth International Centre, Exeter Road, Bournemouth, BH2 5BH, DORSET
BH Live is a leisure and cultural trust, established in 2010 as a ‘non profit distributing organisation’ (NPDO) for public benefit to promote participation in leisure and cultural events. BH Live is a Company Limited by Guarantee and Registered Charity. Charity No: 1138311. Company No: 07092112. VAT Reg No: 108 2248 37. BH Live (Enterprises) Ltd, is a Private Company Limited by Shares and a wholly owned subsidiary of BH Live. Company No: 07175626. VAT Reg No: 108 2248 37. Registered Office: Bournemouth International Centre, Exeter Road, Bournemouth, BH2 5BH. Registered in England and Wales.
About Bournemouth Pavilion
Bournemouth Pavilion is operated by registered charity BH Live in partnership with BCP Council.
BH Live (Enterprises) Limited is a wholly owned trading subsidiary of the parent organisation, BH Live. It has been established to manage the non-charitable activities, primarily relating to Conferences and Exhibitions.
This Grade II listed venue opened in March 1929. It has a 1,500-seat theatre and full-sized ballroom. The venue hosts a year-round diverse programme of events and entertainment such as musicals, opera, ballet, pantomime, comedy, and dance. Gala dinners, banquets, receptions, fairs, corporate presentations, product launches, conferences and exhibitions also feature.
A dedicated archive team made up of volunteers work year-round to preserve the venue’s heritage and cultural history. For more information, including how to donate, get in touch with the team at pavilion.archive@bhlive.org.uk.
Bournemouth Pavilion is also home to Pavilion Dance South West, and the Pavilion at AUB, a rehearsal and teaching space for the Arts University Bournemouth.
Bournemouth Pavilion’s South Terrace operates throughout the spring and summer season, serving a delicious range of hot and cold drinks, grab-and-go items, and hot food from pop-up stalls and container bars. The Terrace Bistro serves a seasonal menu, offering an indoor and alfresco dining experience.
- See what’s on and buy tickets online at co.uk
- Buy tickets by phone 0300 500 0595
- In person from box office – see website for opening times.
For call charges, opening times and more visit bournemouthpavilion.co.uk.
Get social with us:
Facebook, Instagram – @BournemouthPavilion
Address: Bournemouth Pavilion, Westover Road, Bournemouth, BH1 2BU, DORSET
BH Live is a leisure and cultural trust, established in 2010 as a ‘non profit distributing organisation’ (NPDO) for public benefit to promote participation in leisure and cultural events. BH Live is a Company Limited by Guarantee and Registered Charity. Charity No: 1138311. Company No: 07092112. VAT Reg No: 108 2248 37. BH Live (Enterprises) Ltd, is a Private Company Limited by Shares and a wholly owned subsidiary of BH Live. Company No: 07175626. VAT Reg No: 108 2248 37. Registered Office: Bournemouth International Centre, Exeter Road, Bournemouth, BH2 5BH. Registered in England and Wales.
About UK Productions:
Established in 1995, UK Productions is responsible for over 200 musical and drama productions nationally, internationally, in the West End and on Broadway.
Producing credits include The Beekeeper of Aleppo, The Kite Runner, Legally Blonde – the Musical, 42nd Street, Oklahoma!, Singin’ in the Rain, Disney’s Beauty and the Beast, South Pacific, Seven Brides for Seven Brothers, Jekyll & Hyde – the Musical, Carousel, Fiddler on the Roof, Murdered to Death, Anything Goes, The Pirates of Penzance, and Barnum.
They are also renowned pantomime producers and have productions the length and breadth of the country. During Christmas 2026/27 they will have 11 productions in number 1 theatres.
The company also operates a busy set and costume production and hire business, supplying musicals, plays and pantomime sets, props and costumes to commercial and amateur producers nationally and internationally.