Swim England and a collaboration of leisure partners, including BH Live, have launched a new national #LoveSwimming campaign to encourage families to get summer holiday ready by diving into swimming lessons.
The campaign, fronted by international swimmer and broadcaster Michael Gunning, highlights a simple but striking difference between a child who can swim and a child who is truly water safe, and that difference matters most when families are around water on holiday.
Being truly water safe is not something that can be built overnight, it takes consistent, structured lessons to give children the skills to stay calm, float, and stay safe in open water.
The campaign is calling on parents to book swimming lessons now, ahead of the summer holidays, so their children are truly ready when it matters most.
Michael Gunning said:
“Summer holidays should be about having fun and making memories together in the water, but for many families, that enjoyment is held back by worry, whether that’s at the beach, lake, by the pool or in open water.
“Swimming gave me confidence, joy and a love of the water that I’ll carry with me for life, and that’s something every child deserves. I was lucky my parents put me into lessons early, because for me now it’s not just a sport, it’s a vital life skill.
“There’s a real difference between a child who can swim and one who is truly water safe. That means being able to float, stay calm and handle themselves in open water, and thos eare skills that take time to build.
“Don’t wait until you’re packing your suitcase, start lessons now and give your family the confidence to enjoy the water together. The fun and memories you make will be worth it!”
Now in its ninth year, #LoveSwimming is Swim England’s national campaign, run in partnership with 10 leisure operators across England, designed to encourage more people to get into the water and experience the wide-ranging benefits that swimming and swimming lessons can bring.
The campaign has tackled a range of issues across its lifetime, from teacher shortages and the wider life skills swimming lessons provide, to the mental health benefits of time in thepool and the importance of starting lessons at the earliest possible age.
Each wave is designed to meet families where they are, speaking to the real-life moments and motivations that make swimming lessons relevant to their lives. Wave 17 turns its attention to the summer holidays, urging parents to get their children into lessons now so they are confident, capable and truly water safe when it matters most.
Swim teachers featured in the campaign are clear that it is the later stages of lessons, often the ones parents are most tempted to stop, that build the skills which matter most in real world water environments.
Helen Marney, Director of Community Participation and Health at Swim England said:
“Every summer, families head to the water together, and every summer, tragedies occur that could have been prevented. We want to change that.
“Swimming lessons are not just a childhood milestone, they are one of the most important things a parent can do to keep their child safe and not just in the pool, but on holiday, at the beach and around open water.
“The #LoveSwimming campaign is all about getting your children ready to enjoy the water and be safe. If your child is not yet in lessons, start now. If they are, keep them going, water confidence doesn’t happen overnight, but when it does, everything changes for your child, and for your whole family.”
By providing an opportunity to learn this essential, life-saving skill, BH Live is helping to make an impact across local communities alongside the South Coast by inspiring more young people to stay active and safe in the water through lessons, low-cost schemes, and regular public swim sessions.
In Bournemouth and Southampton, young people aged under 5 can enjoy free swimming when accompanied by a fully paying adult at BH Live Active centres. In Portsmouth, under 12s can enjoy free swimming when accompanied by a fully paying adult at BH Live Active centres.
More information about BH Live’s Swimming Academy can be found online at bhliveactive.org.uk/swimming-academy.