10 things we believe in

Everyone, irrespective of age, ability or means, should be able to enjoy the health and wellbeing benefits of being active. That’s why we offer more than 1,000 weekly great value classes and activities.

Giving people a platform to feel something, feel energised, feel alive makes us feel pretty privileged too. Everyday we see people laugh, win, lose, cry, sweat, persevere, learn and sometimes face their greatest fears.

More people should have the chance to feel good about themselves, whether it’s because they have swum a length or
completed a triathlon – the better they feel about their achievements, the more likely they are to keep on doing it.

Because we host some of industry’s biggest events, we bring lots of people into our communities to learn, share, network and set industry standards. This generates millions of pounds in economic benefit and supports thousands of people’s jobs.

In growing and nurturing our talent we have lots of superstars behind the scenes and on the front-line. Getting the best out of our people means you get the best experiences too.

Whether you are shocked, amused, thrilled, or enthralled, our diverse programme of events and entertainment promises this, and every other sensation in between.

Providing quality services and giving customers value for money is what’s going to keep them coming back for more. It starts with the basics, and we take it from there. We reward excellent service and always strive to give you a great experience.

The same amount of love, care and attention should go into every mouthful – whether it’s a quick coffee and snack, or an à la carte dinner for 1,000+ people. By working with local suppliers to source great produce and regional treats, it tastes even better.

As a social enterprise we are here to make profit for purpose. We are constantly checking what we’re doing, why we are doing it and if it’s not part of our mission to get people active, participating in events and supporting our community, we change it.

10.

Being as sustainable as we can makes for a more efficient organisation, preserves our environment and protects what we do for future generations – and it feels pretty great too.